Selecting target price

Pricing strategy has made increasing challenge for many companies, because of deregulation, information from the buyer, global competition is tight, slow market growth and opportunities to improve the company’s market position. Price impact on the financial performance of important and influential position in the value of the brand in the minds of customers. Price is also possible to be a representative measure of the quality of products when customers are difficult to evaluate the product compound.
In the process of pricing and selling a product, companies should follow the procedures consisting of six basic steps, namely selecting the target price, determine the demand, the cost estimate, analyze competitors, price and select the method of selecting the end of the price.

The first step is to select the target price, such as survival, the maximum short-term profits, sales volume, market demand, winning in the market, competition, prestige or status quo. The company aims to survive will try to lower the price. Profit is not as big, over the price can cover variable costs and some fixed costs. Target is only for the short term and long-term expected in the company

Profit is the maximum estimate made by the company’s request and cost associated with alternative prices and choose the price that now generate maximum profit, cash flow or return on investment (ROI). This strategy can be done with that request and the cost can be known, but in fact it is estimated that difficult. This strategy ignores the long-term performance, ignoring the effects of variable mixture of marketing, competitor reactions and legal constraints on the price.
Goal-oriented in the volume of sales made by companies set prices in such a way to increase sales volume. Company assume that the volume of sales that will generate higher per unit cost of lower profit and higher long-term and assume that the market is sensitive to price.

Targets in winning market share is done by increasing or maintaining market share without taking into account the fluctuations in sales in the industry. Target winning market share in the company often used for products that reach the adult stage in the life cycle of products.
Target market demand and pricing, which is associated with customer expectations and the purchase of a special situation. Target is often known as the “price to give what the market will”.
Target price competition designed to rival or outdo the price of competitors. The aim is to maintain the perception of good value relative to competitors. Tempo Scan Bodrex set the price so that it can compete with competitors.
Target prestige done with the design consistent with the price of a product that has a high status or prestige. The price was designed with little attention cost structures or competitors.
Targets of the status quo is the target price set to keep the price of existing business in memepertahankan position relative to competitors.

Learning from banana tree

Banana tree is a plant that was created by God for the benefit of mankind. Banana trees grow in tropical regions such as Asia, Australia, Africa and the United States
The philosophy of banana trees used by PT Gobel Dharma Nusantara to drive human resources than can compete with other companies. The company is collaborating with Matsushita Panasonic products that are able to do is exported. This philosophy found by the founder of the PT. Gobel Dharma Nusantara, Thayeb Mohammad Gobel in 1954.
Banana tree is a tree that benefit all. Fruit banana-shaped curve and long yellow or red. Yellow flesh is soft and sweet taste when cooked and contain the vitamin. Leaves can be used to wrap food from Indonesia, for example, rice pecel, oilcake, botok, nogosari and so forth.
Banana sheath used for children’s toys, the gun toy and horse toy. The heart of banana tree can be made, vegetables and trees can be used to put a puppet in the puppet show or “wayang kulit”. Even a banana skin is also helpful, ie can be eaten goat.

This philosophy that employees at PT Gobel Dharma Nusantara make all products for the benefit of the community and the cooperation in the group.
PT Gobel Dharma Nusantara use management to make independent management system that is efficient, and listen to the customer. All that is in the surrounding customers, for example, the public, investors, suppliers, government, environment, superiors, subordinates and co-workers. Suppliers and distributors of the same standing and prosperous.
PT Gobel Dharma Nusantara try produce a useful product, according to the needs and have high quality with affordable prices and satisfactory services to achieve the welfare of the community. The advantage to investors, employees, business sustainability and taxes and for the welfare of the community.

”None of us who oppress each other” said the top management of PT Gobel Dharma Nusantara.

Before the banana trees produce fruit, when cut, it will grow again to produce fruit. After produce fruit, the banana trees are ready to die.
Gobel employee of PT Dharma Nusantara make a total dedication. Before produce works best, their abstinence to exit from the company. Ready to sacrifice for the achievement of company objectives to achieve happiness together. Employees think, that he worked in the factories of their own small, and run the business with full sincerity, and humility. Progress and development can only be realized through the joint efforts and cooperation from the employees of each company. Together in the spirit, content to perform tasks in the company with a high dedication, diligence and integrity. But before death, children have to grow at around a tree and was ready to replace the mainland.
Director of PT Gobel Dharma Nusantara has been a continued process of the descendants of the company to continue to remain a company that winning the competition. All employees are through the development of the individual as the nucleus and is the responsibility of private companies and to dedicate to the community as a holder of the relay rod predecessor.