Financial strategy

Financial strategy aimed at the use of financial resources to support business strategy, both long term and short term. This strategy includes the financial capital acquisition strategy, capital allocation, diveden allocation and management of working capital.
The acquisition of capital usually involves consideration the reasonable cost of capital, the proportion of short-term debt and long-term, the desired balance between internal and external funding, risks and limitations of ownership and the level and form of a lease that must be used. Microsoft to develop the company do shares with a sales price of 21 dollars and 28 dollars closed in 1986. Microsoft’s stock price reached the peak price of 119 dollars in 1999.

Capital allocation priorities include the consideration to the allocation of capital projects, the basic selection of the end of the project and the allocation of capital is allowed without the approval of operational managers managers higher. Microsoft does not share dividend from 18 September 1987 until 16 January 2003. Capital that are used for a project to develop the Microsoft Office launched in 1989 and Windows 3.0, which is issued in 1990. In 1993 the Windows NT 3:01 and in 1995 launched Windows 95 equipped with Internet Explorer and MSN (Microsoft Network). In 1996 the Windows CE.1.0. and in 1997 launched the Internet Explorer 4.0. and in 1998 raised a Windows 98. Windows XP, released in 2001.

The allocation of dividends and management of working capital include consideration of the division of the profit should be distributed as dividends, dividend stability, the form of dividends other than cash, cash flow needs, the minimum cash balance and the maximum credit policy, credit policy billing, the provisions and procedures of payment. Berkshire Hathaway more pressure on the company’s net wealth rather than allocate greater dividends in the division, such as AOL Time Garnet, Exxon Mobil and Toyota.

Toyota Motor Company on 31 March 2007 net profit to total 23.95 trillion yen, an increase of 13.8% compared to the previous fiscal year. Contribution of positive operating income of 720.0 billion yen from 330.0 billion consists yen from marketing efforts, 290.0 yen from the positive effects of exchange rate changes in foreign currency and 100 billion yen from cost reduction efforts. Toyota Motor Company to share half profit as cash dividends for the six months worth of 70 yen per share, up 15% compared to the past period, so the total dividend paid a full year is 120 yen shares. President of Toyota Motor Company, Katsuaki Watanabe, said: “The result is the ratio of dividends distributed increased from 21.3% to 23.4%, continually trying to get to our target of 30%.”

Selecting target price

Pricing strategy has made increasing challenge for many companies, because of deregulation, information from the buyer, global competition is tight, slow market growth and opportunities to improve the company’s market position. Price impact on the financial performance of important and influential position in the value of the brand in the minds of customers. Price is also possible to be a representative measure of the quality of products when customers are difficult to evaluate the product compound.
In the process of pricing and selling a product, companies should follow the procedures consisting of six basic steps, namely selecting the target price, determine the demand, the cost estimate, analyze competitors, price and select the method of selecting the end of the price.

The first step is to select the target price, such as survival, the maximum short-term profits, sales volume, market demand, winning in the market, competition, prestige or status quo. The company aims to survive will try to lower the price. Profit is not as big, over the price can cover variable costs and some fixed costs. Target is only for the short term and long-term expected in the company

Profit is the maximum estimate made by the company’s request and cost associated with alternative prices and choose the price that now generate maximum profit, cash flow or return on investment (ROI). This strategy can be done with that request and the cost can be known, but in fact it is estimated that difficult. This strategy ignores the long-term performance, ignoring the effects of variable mixture of marketing, competitor reactions and legal constraints on the price.
Goal-oriented in the volume of sales made by companies set prices in such a way to increase sales volume. Company assume that the volume of sales that will generate higher per unit cost of lower profit and higher long-term and assume that the market is sensitive to price.

Targets in winning market share is done by increasing or maintaining market share without taking into account the fluctuations in sales in the industry. Target winning market share in the company often used for products that reach the adult stage in the life cycle of products.
Target market demand and pricing, which is associated with customer expectations and the purchase of a special situation. Target is often known as the “price to give what the market will”.
Target price competition designed to rival or outdo the price of competitors. The aim is to maintain the perception of good value relative to competitors. Tempo Scan Bodrex set the price so that it can compete with competitors.
Target prestige done with the design consistent with the price of a product that has a high status or prestige. The price was designed with little attention cost structures or competitors.
Targets of the status quo is the target price set to keep the price of existing business in memepertahankan position relative to competitors.

Building brand strategy

Most people think that building a brand that was first to use large-scale ad. The facts prove out companies that build the world’s famous brands for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the image of the company or its products. Advertising is needed to maintain the brand not to die, but not to build the brand for the first time.
Microsoft uses when the Public Relations has launched new operating system Windows 95. Windows 95 is not actually a completely new product, but Windows 95 makes it very easy to use as well as the Macintosh. Release dated 24 August 1995 is a day for disturbing the Windows 95. The Wall Street Journal estimates the 3000 main news, stories and 6,852 more than 3,000,000 words devoted to Windows 95 from 1 July to 24 August. Microsoft teams in the world to publications that attract attention. Windows 95 banner flap is 600 feet from Toronto’s CN tower. Sprinkle red, yellow and green from the Windows 95 logo on the Empire State Building in New York. The pay of London’s Time to distribute a free daily publication that all 1.5 million copies to the public. When Windows 95 sold at 90 dollars, thousands of people queuing to buy them. At the end of the first week, sales in the United States reached 108 million dollars. Microsoft issued a cost of 220 million dollars to the Public Relations. Why Bill Gates to spend so much to the Public Relations. There are two reasons that may be. First, worry about the defects found in early versions of the operating system, computer users may be reluctant to buy them. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly lower the price of compromise with the expectations can sell more Macintosh computers before Windows 95 is similar to the Macintosh operating system sold on the market. Microsoft wants to stem the flow Macintosh sales by selling as many Windows 95 package in time as possible.
Anita Roddick build The Body Shop brand into the world without advertising, but do the Public Relations wide world without familiar tired to introduce their products. Walmart as a company with the most impressive world, only a little issue ads. Similarly Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems was first created in the pages of Wall Street Journal, Business Week, Forbes, and Fortune, by publicity, not with ads. We also started Primagama, IMKI, STMIK AMIKOM Yogyakarta, RBTV, PT. Surya Mataram Visi, MQ FM Radio PT, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and Time Excellindo with Public Relations.

Start businness from accident

Various ways to start a business. One way to start a business is through an event, such as that done by Ruth Handler, Barbie Toys inventor. This is a toy doll children the most successful in the world. Barbie comes from the name of the daughter Ruth Handler, which is Barbara Millicent Roberts. Business dolls started when this day. Handler see the children playing with paper dolls. Then the day. Handler thinks dolls make a more permanent and realistic. Mrs. Handler is the wife of one of the founders of Mattel. In modern management, Barbie dolls that can survive long this is strange. According to Ian Ritchie from the Oxford Group consultant who has worked with the toy company Hasbro children, find the key lessons from the business toys children. Leaving children’s toys to market as quickly as possible is very important. The time required from an idea to stockholders in the shelves of shops toys children can be a difference between success and failure. In the world of marketing dolls election time must be really appropriate. To achieve success dolls must follow the trend movies, books, stories, or the latest television series.
Barbie is a product that is universal and is usually standard. There are also a number of costumes are diverse. More than 100 new costumes are added each year. This is because, Barbie is a woman Renaisansi, a successful career woman, a member of rock band Serious players and football world cup for women.
Success is when deciding the next male friends from Barbie, namely Ken. Ken creation is indeed not accidental, but in fact produce the brand’s expansion outside of the normal. Ken introduced in 1961, which hides in the background, the possibility he was pleased to see Barbie achieve success in various aspects of their lives. Introduction Ken has been laying the foundation for all network expansion to maintain the Barbie brand remains the center of attention.
Barbie is a friend Midge, which established 1963, and younger women, Barbie, Skipper, namely in 1964, followed by 1968, Christie, a friend of color. In 1988, Barbie has a confident, and Teresa is a Hispanic friend. People are Regina, as a friend of Asia was launched in 1992. Younger women is the smallest Barbie Kelly and Becky, who sat in a wheelchair, introduced in 1997. Barbie now has 15,000 combined with the change shirts, eyes, color, but not to change his feet.
Similarly Elton John, created the song “Candle In The Wind II” in the event of passing Lady Diana. The success, because in one month sold 32 million pieces. Even in 1997, keeping VCD containing the Candle In The Wid II, as the Best Product of the year 1997

Learn from failure

Failure is a label that often we connect with an action that is not successful, and so applied, the label is to make people who said we could not afford. This is the spirit lower our people to become successful. At the moment we are still small, the failure does not have meaning, because we do not have the concept of “failure”. If we have the concept of failure, then we will not be able to speak, will not be able to write and will not be running. Due to speak, write and walk through failure that must be incalculable amount. Similarly in the business world can also emulate a failure in our infancy and we can learn from the failure.
Coca-Cola experienced a failure in the first year of sales. Sales made by Coca-Cola beverages in place in the front desk and spend 73.96 dollars to the campaign through banner ads and coupons. Failure to make the Coca-Cola to create awareness of other media, the mass media, which have more strength disbanding other media at that time and promote Coca-Cola with the atmosphere of merriment.
Matsushita to produce the first plug adapter. Indeed, this adapter has been proposed to the leaders earlier but did not get a response. To make these products, Matsushita with four friends take four months. Once the product is so, it appeared that no one would buy this product.
In 1993, Compaq, which at the time as the sale of the PC market leaders, through cutting the price to rival Dell. The result Dell Computer suffer losses 65 million dollars in the first six months, which caused nearly. Dell to learn from failure. He tried to find other ways to sell computers. Dell eventually make a very fundamental change in business process re-engineering that is called. in the business introduce the E-Commerce. In 1999, Dell can sell 1.7 million dollars per day through the site E-Commerce. Dell shares rose 2,000 percent in two years. Dell is able to compete with world-class companies such as IBM, Compaq, HP, and Bell-NEC. Even the market share and profits continue to increase and eventually become the largest PC seller in the world.
When I started the business with friends, I experienced repeated failure of the back. I started with the failure of a book salesman, salesmen telex by phone, and car salesmenmaterials. Primagama that only get 2 students in this campaign has been doing quite frequently. CV. Wijaya, the company that serves the car care services, which eventually die. Similarly start a business center computer education “IMKI”, only 3 students and AMIKOM trusted by only 6 students. I’m with friends to try to learn from failure, and then make corrections and try to fix the reach of success.

Learning from banana tree

Banana tree is a plant that was created by God for the benefit of mankind. Banana trees grow in tropical regions such as Asia, Australia, Africa and the United States
The philosophy of banana trees used by PT Gobel Dharma Nusantara to drive human resources than can compete with other companies. The company is collaborating with Matsushita Panasonic products that are able to do is exported. This philosophy found by the founder of the PT. Gobel Dharma Nusantara, Thayeb Mohammad Gobel in 1954.
Banana tree is a tree that benefit all. Fruit banana-shaped curve and long yellow or red. Yellow flesh is soft and sweet taste when cooked and contain the vitamin. Leaves can be used to wrap food from Indonesia, for example, rice pecel, oilcake, botok, nogosari and so forth.
Banana sheath used for children’s toys, the gun toy and horse toy. The heart of banana tree can be made, vegetables and trees can be used to put a puppet in the puppet show or “wayang kulit”. Even a banana skin is also helpful, ie can be eaten goat.

This philosophy that employees at PT Gobel Dharma Nusantara make all products for the benefit of the community and the cooperation in the group.
PT Gobel Dharma Nusantara use management to make independent management system that is efficient, and listen to the customer. All that is in the surrounding customers, for example, the public, investors, suppliers, government, environment, superiors, subordinates and co-workers. Suppliers and distributors of the same standing and prosperous.
PT Gobel Dharma Nusantara try produce a useful product, according to the needs and have high quality with affordable prices and satisfactory services to achieve the welfare of the community. The advantage to investors, employees, business sustainability and taxes and for the welfare of the community.

”None of us who oppress each other” said the top management of PT Gobel Dharma Nusantara.

Before the banana trees produce fruit, when cut, it will grow again to produce fruit. After produce fruit, the banana trees are ready to die.
Gobel employee of PT Dharma Nusantara make a total dedication. Before produce works best, their abstinence to exit from the company. Ready to sacrifice for the achievement of company objectives to achieve happiness together. Employees think, that he worked in the factories of their own small, and run the business with full sincerity, and humility. Progress and development can only be realized through the joint efforts and cooperation from the employees of each company. Together in the spirit, content to perform tasks in the company with a high dedication, diligence and integrity. But before death, children have to grow at around a tree and was ready to replace the mainland.
Director of PT Gobel Dharma Nusantara has been a continued process of the descendants of the company to continue to remain a company that winning the competition. All employees are through the development of the individual as the nucleus and is the responsibility of private companies and to dedicate to the community as a holder of the relay rod predecessor.

Start a business without cash with a mediator

Start a business without cash you can also do with a mediator. Become a mediator in the core is to sell information. Information is the heart to achieve success. Pak Ali become a mediator when STMIK AMIKOM Yogyakarta buy land owned by PT. Djarum, which is located on the North Ring Road, Condong Catur, Sleman in Yogyakarta. Area of land purchased STMIK AMIKOM Yogyakarta less than 6,000 square meters. Price per meter when the Rp. 275,000, -, the overall price of Rp. 1650000000, -. Mr. Ali received 2.5% of the total price as a mediator, namely Rp. 41250000, -. With revenue so enormous that transaction, a interpose the job is very interesting. Similarly when I sell the land in the area of Yogyakarta Monument, Rp. 220 million, as the friend I get Rp. 5.5 million from me. Not to my friends also get part of my land buyers. Self is not tolerable.I have a friend named Pak Bambang living in Surabaya. Mr. Bambang addition to the work of the Legal Bureau has also become a mediator from his friends. Mr. Bambang usually become brokers buy and sell company-large enterprises. If Mr. Bambang said that the company is clear, then i would like to buy a new company. Professional fees, which are no longer in millions of rupiah, but in the billions of rupiah. Although rich, but Mr. Bambang people remain simple. Some of the money used to buy various universities and schools and given to his friends in an ability-financial is still far away. “This is the planting of rice paddy fields you, but do not scramble to retrieve the results” said Mr. Bambang give advice to his friends.You can be the mediator of various products. Kedaulatan Rakyat daily, USA Today, Wall Street Journal, Post in every day always appear text-based ads that offer various opportunities. Start from the house, land, car, motorcycle, mobile phones, electronic goods and various others. You can utilize all the information that is very extraordinary. You can be the mediator of various human needs. You now have a new conglomerate, as have various kinds of merchandise that incalculable amount. However, the new one from the media. Not using media other than the People’s Daily Kedaulatan. Moreover, the media called the Internet, more business opportunities scattered like stars scattered in space. Being a mediator is a job that is very promising, which can make you start a business without cash. Congratulations to try, I wish you success.

Conducting business with a pleated profit

To benefit many more done by empowering the income and expenses. Because the formula is the income benefits reduced cost. The first step is done with income menggenjot do with aggressive marketing. Revenue is the multiplication of the price with the volume of sales. Various marketing strategies used to increase the volume of sales, from the cost leadership strategy in a holistic strategy to differentiation. Not enough with that strategy, plus more focus, focus on the leadership of both costs and focus extensively on differentiation. Cost leadership strategy in a holistic weight advantages compared to competitors and price differentiation strategies on the benefits of the product, personnel, services, channels and the image compared to competitors.Meanwhile, to reduce costs by making efficiency soundly in all lines. Sometimes even lines on the development of human resources, facilities such as education, training, health benefits and trimmed out. But thus trimming the cost of the development of human resources that the company is dropping, because the effect on the company’s overall revenue. This caused the fall of the business to employees.There are other ways to increase profits, which folded as the Ali bin Abi Talib. “O noble woman, whether you have something that can be eaten by your husband?” Question Ali to his wife, Fatimah . “By Allah I do not have something a bit, however, this money Dirham 6 from the results of wage twist hair. Money will I buy food for Hasan and Husayn “Fatimah responsibility. “O noble woman who, given money to me is Dirham 6″ said Ali. Fatima give Dirham 6 money to Ali bin Abi Talib. After the money is received, Ali outside the house with the intention to buy food for both his sons. Suddenly in the middle of the road he met a man that said “Who would lend to Allah, The Controlling Dzat and surely Allah will fulfill his promise.” Ali eventually approach the person with the money Dirham 6 under a bit of home to buy food for their children. After the money was given Ali, he went home.When Fatima knows her husband to return home without bringing any food, he continued to cry. See his wife crying, Ali directly asked “O noble woman, what you crying?”. “O son of Messenger of Allah uncle, I see you bring home with no food” Fatimah responsibility. “O noble woman, I have Dirham 6 currency debt was to God” said Ali. “If you do, that I agree” said Fatimah.Then Ali bin Abi Talib out trying to place the Messenger of Allah, suddenly in the middle of the road he met a Bedouin who are guided camel. Ali then approached the Bedouin, the Bedouin said “Hasan’s Father, buy this camel.” “I do not have the money to buy your camel and fully that you” said Ali. Bedouin: “I sell a camel is paid by then.” Ali: “If so, how much of this camel you selling?”. Bedouin: “I sell it with the price of Dirham 100.” Ali: “OK, I bought this camel, but only after the payment later if I get the money.”After the Ali bin Abi Talib lead a camel the new purchasing. But not so much by Ali to face a Bedouin others, who asked him “Hasan’s Father, whether you want to sell your camel?”. Ali: “True, I want to sell this camel.” Bedouin: “How much does it cost?”. Ali: “The price of camel is Dirham300.” Bedouin: “OK, I buy your camel with the price.”After the Bedouin to approve the price, he immediately pay Dirham 300 in cash to Ali. After receiving the payment, Ali control of the she-camel to the Bedouin was. Then he returned to his home. Fatimah know when her husband came, he with the smile of love saying, as practices that do every time he welcomed the advent of her husband. Fatimah then asked him “Father of Hasan, what you take today?”. “O daughter of the Prophet Muhammad, I have to buy an animal with a camel with the payment later, Dirham 100. Then I sell the camel with the price of Dirham 300 in cash “replied Ali. “I agree only on what you do, provided that bring death and improvement” said Fatimah.After chatting with Fatimah is enough, he went out again to the right Messenger. At the time he entered the door of the mosque Prophet with a smile and see when Ali is near, he said, “Father Moore, whether you talked to me that, or I give the news to you?”. “You just give the news to me,” replied Ali. The Messenger of Allah said, “Father Moore, whether you already understand, is actually a Bedouin camel to sell it, and both the Bedouin who buy?”. Ali: “Allah and His Messenger know better.” Messenger: “Lucky once you are lucky … … … … … …. Lucky … … … O Ali, you have trust with 6 Dirham God, Allah give you Dirham 300 as a substitute for every Dirham get Dirham 50. The Bedouin are the first Gabriel, while the second is Israfil. ” According to the history of other states that the first person to sell the camel is Gabriel, while the second is Michael.


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