Building brand strategy

Most people think that building a brand that was first to use large-scale ad. The facts prove out companies that build the world’s famous brands for the first time using public relations (public relations). Public relations involves a variety of programs designed to promote and / or maintain the image of the company or its products. Advertising is needed to maintain the brand not to die, but not to build the brand for the first time.
Microsoft uses when the Public Relations has launched new operating system Windows 95. Windows 95 is not actually a completely new product, but Windows 95 makes it very easy to use as well as the Macintosh. Release dated 24 August 1995 is a day for disturbing the Windows 95. The Wall Street Journal estimates the 3000 main news, stories and 6,852 more than 3,000,000 words devoted to Windows 95 from 1 July to 24 August. Microsoft teams in the world to publications that attract attention. Windows 95 banner flap is 600 feet from Toronto’s CN tower. Sprinkle red, yellow and green from the Windows 95 logo on the Empire State Building in New York. The pay of London’s Time to distribute a free daily publication that all 1.5 million copies to the public. When Windows 95 sold at 90 dollars, thousands of people queuing to buy them. At the end of the first week, sales in the United States reached 108 million dollars. Microsoft issued a cost of 220 million dollars to the Public Relations. Why Bill Gates to spend so much to the Public Relations. There are two reasons that may be. First, worry about the defects found in early versions of the operating system, computer users may be reluctant to buy them. Microsoft wants to overcome this reluctance. Second, Apple Computer quickly lower the price of compromise with the expectations can sell more Macintosh computers before Windows 95 is similar to the Macintosh operating system sold on the market. Microsoft wants to stem the flow Macintosh sales by selling as many Windows 95 package in time as possible.
Anita Roddick build The Body Shop brand into the world without advertising, but do the Public Relations wide world without familiar tired to introduce their products. Walmart as a company with the most impressive world, only a little issue ads. Similarly Intel, Dell, Compaq, Gateway, Oracle, Cisco, SAP, Sun Microsystems was first created in the pages of Wall Street Journal, Business Week, Forbes, and Fortune, by publicity, not with ads. We also started Primagama, IMKI, STMIK AMIKOM Yogyakarta, RBTV, PT. Surya Mataram Visi, MQ FM Radio PT, PT. GITS, AMIKOM.NET, AMIKOM Traning Center, and Time Excellindo with Public Relations.